Here are 6 major companies that have turned away from DEI programs and caved to the far-right

The companies turning away from DEI

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Tractor Supply Co., the Tennessee-based animal feed and farm retailer, announced in June — LGBTQ+ Pride Month — that it was abandoning all diversity, equity, and inclusion initiatives following a barrage of pressure from far-right activists.

The changes include halting data submissions to the Human Rights Campaign, refocusing Team Member Engagement Groups on mentoring and networking, eliminating DEI roles, retiring current DEI goals, and shifting environmental focus from carbon emissions to land and water conservation. The company will cease sponsoring nonbusiness activities like Pride festivals and voting campaigns.

Starbuck had posted a lengthy critique of the company on X earlier in the month. “It’s time to expose Tractor Supply,” Starbuck began, listing grievances such as “LGBTQIA+ training for employees, funding pride/drag events, a DEI Council, funding sex changes, climate change activism, Pride month decorations in the office, DEI hiring practices, and LGBTQIA+ events at work.” He accused the company’s CEO, Hal Lawton, of promoting “woke priorities” that do not align with Tractor Supply’s customer base.

“Tractor Supply Co. is turning its back on their own neighbors with this shortsighted decision,” HRC’s Bloem said. “LGBTQ+ people live in every zip code in this country, including rural communities. Companies from every industry work closely with us to be sure their employees and customers are respected, valued and can get the job done for their workforce and shareholders. Caving to far-right extremists is only going to hurt the same folks that these businesses rely on.”